Last updated: January 8, 2026
Introduction
Materia+ is a trade name of Homeopathic Healing Inc. (hereinafter referred to as "Homeopathic Healing," "Materia+," "us," "we," or "our"). We are committed to protecting your personal information and ensuring your privacy when you access or use Materiaplus.com and related websites, applications, and services owned and operated by Homeopathic Healing that link to this Privacy Policy (collectively referred to as the “Services”). This policy outlines how we collect, use, and protect your data, the circumstances under which we may share it, your rights regarding your personal information, and how you can reach us with questions or concerns. We adhere to applicable data privacy laws, including Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and the U.S. Health Insurance Portability and Accountability Act (HIPAA).
Please note that this policy does not apply to third-party websites, products, or services that may be linked to our Services. We encourage you to review the privacy practices and policies of any third parties carefully before providing them with your personal information.
By using our Services, you consent to the collection and use of your personal information in accordance with this Privacy Policy, and you agree to our Terms of Use, which incorporates this Privacy Policy by reference.
1. Overview
We obtain Personal Data from patients ("Users") and healthcare providers ("Providers"), collectively referred to as "you" or "your." The purpose of data collection is to connect you to our platform and enable the use of our Services. This includes features such as scheduling, communication tools, and virtual appointment capabilities. We are committed to compliance with applicable privacy laws, including PIPEDA and HIPAA, ensuring appropriate safeguards are in place to protect sensitive health information.2. Definition of Personal Data
“Personal Data” refers to any information that can be used to identify you, as defined under applicable data privacy laws. This includes direct identifiers (e.g., name, email) and indirect identifiers (e.g., IP address, cookies). For health-related data, we recognize the distinction of Protected Health Information (PHI) under HIPAA and personal health information under PIPEDA, and treat such data with heightened safeguards.Personal Data may also include information obtained through third‑party authentication providers, such as Facebook Login, when you choose to use these services to access our platform.
3. Personal Data We Collect
We collect the following categories of Personal Data:a. For Patients:
Full name
Phone number
Email address
Geographical information
Sex
Date of birth
Health information necessary for service delivery (consistent with HIPAA/PHIPA requirements)
b. For Providers:
Full name
Phone number
Email address
Geographical information
Credit card information
Billing contact and email
Professional information used to verify you as a practicing healthcare provider
c. Communications with Us
When you contact us for support or inquiries, you may be required to provide additional data, including your name, job title, company name, address, and phone number. Phone calls may be recorded for quality assurance.
d. Events
Attendees of events facilitated by us may be asked to provide their email address, phone number, and company affiliation.
e. Providing Third-Party Information
If you provide us or our affiliates with Personal Data about others, you must have the authority to do so and obtain necessary consents, especially when health data is involved.
f. Automatic Data Collection
We collect data automatically through cookies and other technologies, such as:
Browser and device data (IP address, device type, operating system, etc.)
Usage data (time on the platform, pages visited, links clicked, etc.)
g. Data Processed During Virtual Appointments
When you participate in virtual appointments, certain technical information is processed to enable real‑time communication. This may include:
Connection data (IP address, device type, network performance)
Session metadata (timestamps, connection status)
Audio and video streams are transmitted in real time through Agora Inc., our third‑party provider of communication APIs. Materia+ does not record, store, or retain audio or video content from virtual appointments.
h. Login Through Facebook (Meta Login)
If you choose to register or log in to our Services using your Facebook account, we will receive certain Personal Data from Meta Platforms, Inc. (“Facebook”) as permitted by your Facebook account settings and Facebook’s privacy policies. This may include:
Your full name
Email address
Profile photo
Facebook user ID
Public profile information
Any additional information you authorize Facebook to share with us
We use this information solely to:
Create and authenticate your account
Facilitate quick login
Improve user experience
Prevent fraud and unauthorized access
We do not post to your Facebook account without your explicit permission.
Your use of Facebook Login is subject to Facebook’s own terms and privacy policies. We encourage you to review Facebook’s privacy practices to understand what information they collect and how they use it.
4. Personal Data Providers Collect from Patients
Providers automatically collect the following categories of Personal Data from users (patients using the platform):Full name
Phone number
Email address
Geographical information (postal code)
Sex
Date of birth
Dependents (Name, Date of Birth, and Sex)
5. Legal Basis for Processing Personal Data
We process Personal Data based on:Consent
Contractual necessity
Legal compliance
Legitimate interests
6. How We Use Personal Data
We use your Personal Data for the following purposes:a. Service Facilitation
To manage and maintain relationships with users and Providers and to execute the Services we offer, including scheduling, communication tools, and virtual appointment functionality. For video appointments, technical data is processed solely to establish and maintain the real‑time connection through Agora Inc.
b. Marketing Communications
With your consent, we may send marketing emails regarding our Services, invite you to events, and request your participation in surveys.
c. Advertising
Your Personal Data may be used for targeted marketing campaigns, conducted in compliance with applicable laws.
d. Social Media Features
Our Services may include social media functionalities that allow you to share activities on those platforms.
e. Account Authentication
To authenticate your identity and enable quick login through third‑party providers such as Facebook Login, consistent with your account permissions and applicable privacy laws.
7. How We Disclose Personal Data
We do NOT sell or rent your Personal Data. We may share your information under specific circumstances:a. Corporate Transactions
Your Personal Data may be transferred during mergers, acquisitions, or similar events.
b. Legal Compliance
We may disclose your data to comply with applicable laws.
c. Third-Party Data Processors
We engage third‑party service providers to support our Services, including:
Hosting providers
Analytics providers
Payment processors
Agora Inc., which powers our video appointment capabilities
Agora processes audio, video, and connection data solely to provide real‑time communication. Because Agora operates independently, any liability related to the performance, security, or availability of video services rests with Agora Inc., not Materia+.
d. Data Security and Safeguards
All data sharing is conducted with appropriate safeguards, including encryption and access controls.
e. Your Data Protection Rights
You may request access, correction, or deletion of your Personal Data.
f. Third‑Party Authentication Providers
If you choose to log in using Facebook Login, Facebook may receive information indicating that you have accessed our Services. Any data shared between Materia+ and Facebook is governed by Facebook’s privacy policies and your account settings. We do not control how Facebook uses or processes your data once it has been shared.
8. Security and Retention
We implement reasonable organizational, administrative, and technical measures to protect your Personal Data. For virtual appointments, audio and video streams are transmitted directly through Agora’s infrastructure and are not stored by Materia+. We retain Personal Data only as long as necessary for service delivery and legal compliance.9. Data Breach Notification
In the event of a data breach involving Protected Health Information or other Personal Data, we will notify affected users promptly, in accordance with HIPAA breach notification requirements and PIPEDA breach protocols, and take appropriate measures to mitigate any harm.
10. Use by Minors
Our Services are not intended for individuals under the age of 14. If we inadvertently collect personal data from minors, including health data, we will take steps to delete such information upon request.
11. International Data Transfers
If you are accessing our Services from outside the United States or Canada, your Personal Data may be transferred to and processed in the U.S. or Canada, where data protection laws differ. We ensure that appropriate safeguards are in place, including contractual measures and compliance with cross-border data transfer standards under PIPEDA and HIPAA.
12. Updates to This Privacy Policy
We may modify this Privacy Policy to reflect changes in our practices or legal requirements, including updates necessary for ongoing HIPAA and PIPEDA compliance. The “Last Updated” date at the beginning of this policy indicates when it was last revised. We encourage you to review this policy periodically.
Updates may also reflect changes in our use of third‑party authentication providers, such as Facebook Login.
13. Links to Other Websites
Our platform may contain links to third-party websites with their own privacy policies. We are not responsible for the content or practices of these third-party websites.
14. User Responsibilities
You are responsible for maintaining the confidentiality of your account information and are encouraged to notify us immediately of any unauthorized use of your account or breach of security. This includes safeguarding your health information in accordance with HIPAA and PIPEDA.
15. Contact Us
If you have questions or concerns regarding our Privacy Policy, or wish to exercise your rights under HIPAA or PIPEDA, please contact us at: Email: support@materiaplus.com
Thank you for trusting Materia+ with your personal information. Your privacy and health information are important to us, and we are committed to maintaining compliance with applicable privacy laws, including PIPEDA and HIPAA.